Wendy-Ann Smith, is a coaching psychologist, co-founder of the Coaching Ethics Forum and Visiting Fellow, Centre for Positive Psychology, Buckinghamshire New University, UK. Her two recent books are Positive Psychology Coaching in the Workplace (2021) and The Ethical Coaches' Handbook: A Guide to Developing Ethical Maturity in Practice (2023), she has also authored various chapters on coaching psychology and wellbeing.

She runs virtual groups for coaches who wish to nourish themselves and their coaching. Wendy-Ann regularly coaches a small number of one-to-one clients. She designs and delivers lectures, trainings and workshops internationally in a variety of settings including universities. Her interest is supporting the development of coaches through coaching psychology, positive psychology, and increasing ethical awareness in practice.