Casey Hughes, MA, MCHES, NBC-HWC is Vice President of Behavioral Design at Fresh Tri - a neuroscience-based habit formation platform tackling obesity and cardiometabolic disease. As both a behavioral scientist and seasoned health coach, Casey has deep expertise in both the art and science of behavior change and a unique ability to design interventions that bridge the gap between theory and practice. Casey has led the ground-up design of novel health coaching programs, behavior change software, and large-scale behavioral interventions at Stanford University School of Medicine, Apple, and Anthem. Her work has helped thousands of people overcome deep-rooted barriers and become enabled and empowered to live their happiest, healthiest lives.