Creating a Coaching Culture will help coaches and coaching companies to be more effective in the market place, by using an approach that works to create a coaching culture and integrates coaching well into organisations.

How do we create a coaching culture?
What will be the benefits for all parties?
How can we link it to the performance of our business? 
How do we calculate the return on investment?
How do we make it sustainable?

Organizations are investing large sums of money in employing external and internal coaching and are increasingly under pressure to show a demonstrable return on this investment. In this much-needed book, Hawkins gives a well researched and practical answer to the whole question of how you create a ‘coaching culture’ and provides a step-by step guide to implementing this change. The book includes advice for both coaches and HR professionals on:

• Establishing the right integrated mix of coaching by line managers, internal specialized coaches and external coaches
• Combining individual and team coaching and connect both to the organizational change agenda
• Harvesting the organizational learning from the thousands of coaching conversations
• A coaching style becoming a way of relating internally and externally to all the organization’s stakeholders

Case studies show how a wide range of international organizations have developed successful coaching strategies to increase the effectiveness of their businesses. This book will provide you with valuable insights whether you are a coach, an organization consultant, an HR professional or a Chief Executive.