In this session Jonathan explored the changing nature of the coaching industry, drawing on work from his latest book 'The Digital & AI Coaches’ Handbook’ with a specific focus on the developing digital coaching industry, the emergence of AI and what this might mean of coaches, clients and organisations in the field of personal development. The session will continue insights from the latest research with practical advice for coaches and buyers of coaching services.
By the end of the session delegates will:
Understand the context of AI as one stage among many in the coaching industry development
Understand how AI tools are being used in the coaching industry and their future potential
Understand the risks of AI and mechanisms to mitigate these
