This paper reports and discusses the findings of the UK coaching survey run in 2010/2011 and compares these findings with similar surveys within the UK and in the USA. The paper explores the nature of coaching in the UK today. It confirms that the prevailing focus of UK coaching activity is business and management related. It also establishes that a majority of UK coaches who responded to this survey are accredited with a coaching-related professional body and the majority of coaches identify themselves as independent consultants with a business and management orientation. This trend appears to reflect business demand for recognised qualification among a growing number of external coaches in the UK.