Read any popular management text and you’re bound to find a section on the importance of feedback. Yes feedback is important but it is not always helpful. In fact when used inappropriately feedback can disrupt performance. This article will introduce you to the role and importance of feedback: when to use it and how to use it effectively. It will equip you with information to help those coaching interventions that involve a feedback component be more effective and will also provide useful resources for your executive clients who need to give feedback as part of their job roles.